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Tire manufacturer Bridgestone is not the first company that comes to mind when thinking about electronic paper, but the company has experimented in this area for some time. Bridgestone claims that it has developed the world’s first flexible e-book reader. The device, which is shown above uses electronic paper (instead of, say,) and an LCD display the content on the screen, even if you turn them off.

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Bridgestone says that the prototype has a 10.7-inch screen is only 5.8 mm thick (Kindle 2: 9.1 mm) and can display color pages. The device can be bent to some extent since the circuit board and electronic paper are flexible.

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Initial tests with end consumers will begin in spring next year, but Bridgestone has already said it does not plan to enter the e-book reader market at this point.

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