Friday, September 3rd, 2010

What Can Nokia do to trump Apple’s iPhone

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I have an iPhone user for almost 10 months and were thinking how to get a new phone. So, when I started around for new models, I was amazed to see how any of the available phones would meet my requirements. Not even the super Nokia N97.

I’m not sure if my usage pattern is unique, but I rather use my iPhone as a music player (mostly podcasts) more than a communications device. My other activities iPhone will include: checking email, Google Reader, and Twitter (Oh yeah, follow me @acmhatre).

Back in 2005, Sony was the first company to the concept of a walkman phone. Nokia soon followed by Sony, but these two companies faltered on the software and that is the secret of the success of the iPhone. What makes the iPhone so unique and lovable is not the highly react touchscreen interface or the good looks – it is the backbone – the iTunes software.

In contrast to the half-baked software developed by Nokia and Sony, iTunes can use its soil to be a primary music-management software is doing something in iTunes is synchronized to their iPhone. Similarly, a large iPhoto photo-management tool and synchronize with an iPhone is a breeze. Before the iPhone was introduced, yet no one talked about updating the firmware on a cell phone, because it was simply too difficult to do, from an average user.

I’m not sure if Sony has the energy to stage a come back, but I see Nokia compete with Apple I’m not taking on the revenue numbers or the number of phones sold. We all know that Apple is far from even competing for these reasons. I speak of Mindshare and perception on the basis of competition.

So, what should Nokia do? How about SongBird Nokia, a free and open source music management software from the Mozilla Foundation, to do everything that iTunes is not for the iPhone. It is the position as an iTunes killer anyway.

Nokia, at least for its high-end phones, should look into developing plug-ins that we the people allowed to manage and synchronize not only music but videos, photos and a platform for firmware updates for Nokia Users. Nokia needs to meet its users with a single point of interaction with their devices. Nokia should do negative of the iPhone and can only be exactly the opposite. The iPhone App Store is a closed environment, Nokia should open a Symbian Appstore on Songbird and integrate it with Ovi. The only solution seems so obvious, but sometimes it just is that obvious!

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